1440 Foods is a leading functional snacking and active lifestyle platform with 4 powerful and complementary brands: Pure Protein, Met RX, Body Fortress and FitCrunch. The Company sells protein bars, protein powders, ready to drink protein shakes and protein salty snacks. 1440 Foods has an Omni-channel distribution with leadership positions in the largest retailers in the country and fast eCommerce growth (including Amazon). In October 2021, 4x4 completed its acquisition of 1440 Foods, the former Sports and Active Nutrition division of the Bountiful Company, from KKR and Carlyle. In December 2023, 4x4 entered into a partnership with Bain Capital Private Equity via a transaction through which Bain acquired a significant stake in 1440 Foods.
FITCRUNCH was founded in 2012 by Bakery Barn, a high-quality active nutrition manufacturer, and Robert Irvine. FITCRUNCH’s growing assortment of great-tasting high-protein snacks, including bars, wafers and powders caters to fitness enthusiasts and everyday consumers looking to enhance their diets.
In November of 2024, FITCRUNCH was acquired by 1440 Foods, a portfolio company of 4x4 Capital.
Yelloh, formerly known as Schwan’s Home Delivery, is a direct-to-consumer frozen food delivery company that provides customers with exceptionally delicious frozen foods for every mealtime occasion, including premium meats, poultry and seafood; a variety of side dishes and appetizers; breakfast items; pizzas; ice cream, desserts and more. Based in Minnesota, the company has about 2,800 dedicated employees and nearly 300 neighborhood delivery hubs nationwide delivering in their iconic yellow trucks to millions of customers each year.
